Introduction:

Media convergence and crossmedia are currently the
main keywords used by newspaper publishing companies around the world when it comes to the future of newspaper pub­lishing.

Innovative publishing companies are now working together with their multimedia newsrooms to provide audiences with a range of cross-media products and services. Not only do their readers benefit from richer content, but advertisers also see the potential of reaching new audiences through new channels.

This wokshop has been designed to help Managers and Journalists gain the necessary knowledge and skills to successfully develop and implement multimedia convergent strategies in their organisations. Examples taken from international case studies from the industry will highlight how newspapers are embracing media convergence, and how they have developed successful cross-media models for print, online and mobile.

The focus of this workshop is discussing and analysing strategical questions, as well as carrying out practical exercises for demonstration purposes only.

Programme:

> Introduction to Newsplex and media convergence

> Today’s news consumer

> Multimedia formats for a multimedia user

> Print-online-mobile: strengths and weaknesses

> Opportunities and threats of media convergence
for a newspaper publishing company

> International best-practice case studies: successful
convergent journalism

> Strategical steps towards a media convergent newsroom

Target Group:

This workshop is aimed towards management both in the newsroom and publishing company, who are interested in the development and implementation of a convergence strategy in their organisation.

N.B: This training course is also offered to Ifra member companies
as an in-house event to optimally focus on the individual, strategic priorities of the media house concerned.

Trainers:

Dr. Dietmar Schantin

started his career as a studio manager at the Austrian Broadcasting Cooperation. He has a Ph. D. in Economics and Technology and worked for five years as a project leader for a management consultancy in Switzerland before becoming the managing director of an online system company, a spin-off of the Styria Media Group in Austria. Dietmar has lead and advised on numerous reorganization projects for a variety of companies including media houses. In 2005 he joined Ifra as the Director of Newsplex and currently advises publishing houses around the world on developing their
editorial strategies.

Prof. Joachim Blum
is an independent media consultant who specialises in newspapers. He has lectured as a professor for Journalism and Media Production and is an honorary professor in Media Science at Trier University. As an Ifra Associate Consultant, he carries out consulting projects at newspapers both in Germany and internationally, in addition to organising workshops and train–ing courses for cross-media newsroom practice as part of the IfraNewsplex programme.

Time, Fees:

Day one: 10.00 – 18.00 h
Day two: 9.00 – 17.00 h

Fee: EUR 1,400 –

Please note:
Participation is limited to 20 people and registration will
be accepted on a first come, first served basis.

Included in the price are the course fee, documentation, luncheon and beverages during breaks. Cancellation: In case of cancellation up to two weeks before the workshop, we will be compelled to charge a 50% administrative fee. In the event of cancellation one week before the workshop, or non-attendance without prior cancellation, the full registration fee will become due. In the event of a cancellation, Ifra is not responsible for non-refundable travel costs arising from the cancellation.

Accomodation and Venue:

Venue: Al Zoumouroudah Sheraton Hotel

To book your room please contact the hotel directly.

The Sheraton Four Points
Safat 13058, Fahd Al Salem Street
P.O. Box 5902 Safat
Kuwait City, 13060
Kuwait

Tel: (965) 835 555
Fax: (965) 2449106

Room rate: 60 Dinar Kuwaiti inc Breakfast

For Registration, contact: Nawal El Baba: nawal@knowledgeview.co.uk +9613 896 869

Download the Brochure