Publish Asia 2008

Profitability through Customer-Centric Publishing
Strategies

2 – 3 April 2008, Macau, China

The emergence of interactive media such as
the Web 2.0 has recently put an end to the newspapers’ privilege of defining
their contents in a strict unilateral way. Publishers around the world, urged by
the revolution of user-generated content or community sites, have been prompted
to operate a quick shift from product-centred to reader-centred business models.

This conference will therefore study how today’s media houses can
successfully build up their bottom line by creating new communication channels
with their readers, providing them with hyper local content or empowering them
with participating tools.

Focusing business strategies on giving
pre-eminence to the customer’s needs and expectations might also be the key to
success for dealing with advertisers. If publishers need to know their readers
better in order to fulfil their crave for new media experiences, this conference
will review how this deep end-user knowledge can be used to provide advertisers
with the best platforms to reach their most valued targets.

Meanwhile,
as IFRA believes technology to be one of the key drivers for efficient
publishing operations, our parallel technical sessions will review the ultimate
production tools and industrial strategies which can allow newspapers to
optimise the implementation of their business orientations.

Asia Media Awards 2008

The Asia Media Awards is aimed to duly
acknowledge excellence among individuals and organizations that have embraced
new technology, innovative thinking and creativity in the Asian Region. Read
more

Expo

The industry’s top technology and service providers will showcase
their latest product and service developments and offerings, providing
publishers a vital resource for keeping up with the industry
challenges.

Who should attend

- Publisher
- President and Chairman
- CEO, CIO, CFO
-
General Manager, Managing Director
- Editor in Chief, Managing Editor,
Editor
- Head of Department, Manager,
- Senior Executive (Technical, News
Media, Pre Press, Business Development, Production Sales & Marketing,
Pressroom, Advertising, IT, Circulation)

for More information please check www.ifra.com