Summary

Media convergence and crossmedia are currently the main keywords used by newspaper publishing companies around the world when it comes to the future of newspaper pub­lishing.

Innovative publishing companies are now working together with their multimedia newsrooms to provide audiences with a range of cross-media products and services. Not only do their readers benefit from richer content, but advertisers also see the potential of reaching new audiences through new channels.

This wokshop has been designed to help Managers and Journalists gain the necessary knowledge and skills to successfully develop and implement multimedia convergent strategies in their organisations. Examples taken from international case studies from the industry will highlight how newspapers are embracing media convergence, and how they have developed successful cross-media models for print, online and mobile.

The focus of this workshop is discussing and analysing strategical questions, as well as carrying out practical exercises for demonstration purposes only.

Programme

> Introduction to Newsplex and media convergence

> Today’s news consumer

> Multimedia formats for a multimedia user

> Print-online-mobile: strengths and weaknesses

> Opportunities and threats of media convergence
for a newspaper publishing company

> International best-practice case studies: successful
convergent journalism

> Strategical steps towards a media convergent newsroom

Target Group:

This workshop is aimed towards management both in the newsroom and publishing company, who are interested in the development and implementation of a convergence strategy in their organisation.

N.B: This training course is also offered to Ifra member companies
as an in-house event to optimally focus on the individual, strategic priorities of the media house concerned.

Trainer

Jonathan Halls

Jonathan works with Ifra Newsplex on its corporate projects with newspapers around Europe. These have included the Daily Telegraph in London. With 17 years working as a journalist and media trainer and media exec, he has taught, written about and spoken at conferences around the world on the subjects of media, leadership and innovation. Until 2006, he was boss of the BBC’s prestigious Production Training Department. The multi-million pound operation has trained some of the world's leading broadcasters and journalists. During his time there, his department led some of the biggest change training projects in the industry. These included the move from audio to digital production, introduction of lightweight TV production, HD and interactive TV. He also introdced the first ever new media editorial curriculum. Jonathan has worked as a journalist, media executive and communications specialist. He has a bachelors and masters degree in education.

Time and Fees

Day one: 10.00 – 18.00 h
Day two: 9.00 – 17.00 h

Fee: EUR 1,400 –

Payments are due 2 weeks from the event.

Please note:
Participation is limited to 20 people and registration will
be accepted on a first come, first served basis.

Included in the price are the course fee, documentation, luncheon and beverages during breaks. Cancellation: In case of cancellation up to 10 days before the workshop, we will be compelled to charge a 50%
administrative fee. In the event of cancellation one week before the workshop, or non-attendance without prior cancellation, the full registration fee will become due. In the event of a cancellation, Ifra is not responsible for non-refundable travel costs arising from the cancellation.

Address

To be confirmed soon

Places are limited to book please send an email to nawal@knowledgeview.co.uk