Summary

Media convergence and crossmedia are currently the main keywords used
by newspaper publishing companies around the world when it comes to the
future of newspaper pub­lishing.

Innovative publishing companies are now working together with their
multimedia newsrooms to provide audiences with a range of cross-media
products and services. Not only do their readers benefit from richer
content, but advertisers also see the potential of reaching new
audiences through new channels.

This wokshop has been designed to help Managers and Journalists gain
the necessary knowledge and skills to successfully develop and
implement multimedia convergent strategies in their organisations.
Examples taken from international case studies from the industry will
highlight how newspapers are embracing media convergence, and how they
have developed successful cross-media models for print, online and
mobile.

The focus of this workshop is discussing and analysing strategical
questions, as well as carrying out practical exercises for
demonstration purposes only.

Programme

> Introduction to Newsplex and media convergence

> Today’s news consumer

> Multimedia formats for a multimedia user

> Print-online-mobile: strengths and weaknesses

> Opportunities and threats of media convergence
for a newspaper publishing company

> International best-practice case studies: successful
convergent journalism

> Strategical steps towards a media convergent newsroom

Target Group:

This workshop is aimed towards management both in the newsroom and
publishing company, who are interested in the development and
implementation of a convergence strategy in their organisation.

N.B: This training course is also offered to Ifra member companies
as an in-house event to optimally focus on the individual, strategic priorities of the media house concerned.

Trainer

Prof. Joachim Blum:
is an independent media consultant who specialises in newspapers. He has lectured as a professor for Journalism and Media Production and is an honorary professor in Media Science at Trier University. As an Ifra Associate Consultant, he carries out consulting projects at newspapers both in Germany and internationally, in addition to organising workshops and training courses for cross-media newsroom practice as part of the IfraNewsplex programme.

Time and Fees

Day one: 10.00 – 18.00 h
Day two: 9.00 – 17.00 h

Fee: EUR 1,400–

Please note:
Participation is limited to 20 people and registration will
be accepted on a first come, first served basis.

Included in the price are the course fee, documentation, luncheon
and beverages during breaks. Cancellation: In case of cancellation up
to two weeks before the workshop, we will be compelled to charge a 50%
administrative fee. In the event of cancellation one week before the
workshop, or non-attendance without prior cancellation, the full
registration fee will become due. In the event of a cancellation, Ifra
is not responsible for non-refundable travel costs arising from the
cancellation.

Address

Not specified yet.

Places are limited to book please send an email to nawal@knowledgeview.co.uk

Please download the attached for more info.