Dar Al Hayat’s iPad App by KnowledgeView A New Dimension in News Multi-Publishing

Dar Al Hayat (DAH), a leading news publishers in Saudi Arabia and the Arab world, addressing audiences around the globe through its various local, regional and international daily editions of Al Hayat newspaper and Web sites, is now set to take the news multi-publishing practices to a new level with its innovative iPad app developed by KnowledgeView’s technology.

This advanced technology displays content in two different views: A sophisticated news channels view that takes the news consumers through a browsing experience where breaking news and developing stories get updated by the minute and each section is displayed in a dedicated news channel, and the edition view in PDF format that gives the viewer the same paperless look and feel of the print version with additional multimedia options such as multiple fast rendered photos and videos into the article. Support for smart advertising allows Dar Al-Hayat to enter the realm of profitable digital publishing.

Allan Marshall, Joint Principal at iMedia Advisory Ltd, confirms that DAH and other leading publishers’ strategy to offer premium content in high-quality channels to their clients and subscriber base will inevitably raise the bar of the news service offering in the MENA region. Publishing news on the iPad tablet with the interactive channel view and on-time breaking news ticker using KnowledgeView’s ground-breaking technology puts DAH at the cutting edge of technology.

The news channels can be displayed according to the publisher’s order of preference and fields of interest. Holding the iPad on the upright position will allow the reader to focus on the chosen article, while a wider array of channels will be displayed when held sideways. The iPad app will also reflect the publishers identity through customized fonts and colors.

Whether pushed from KnowledgeView’s «Publish live Newsroom» or any other editorial system, the content is quickly rendered with very good quality of photos and videos. Moreover, the iPad technology from KnowledgeView allows publishers to generate revenues through different subscription modules by edition or over a particular period of time or even smart advertisement spaces between articles or in dedicated channels.

“Flexibility, scalability and profitability are the main highlights of KnowledgeView’s iPad app technology. We are striving to bring our clients great value in their investment through breakthrough technologies that are being appreciated and well acclaimed worldwide. The endorsement of our clients gives us growing incentives to improve our technology around the clock. Working with Dar Al-Hayat, we have developed an updated iPad App that enjoys a better photo gallery display, support for multiple images or videos for any article and an easier switching from edition to app view. ” Dr. Ali Al Assam, CEO of KnowlegeView said.

The iPad technology by KnowledgeView allowed many prominent news publishers in the Arab world and beyond to offer their audiences a premium range of services that makes the news viewing an exciting interactive experience. It is currently used by Dar Al Hayat (KSA), Saudi Research and Marketing Group (KSA), Oman Establishment for Print and Press (Oman), Al Ghad (Jordan), Australian Associated Press (Australia) to name a few, while new iPad applications are in the making for many others.

“Dar Al Hayat is a well respected news publisher in the Arab world that we are very happy to work with to reach the Arabs seamlessly in the MENA region and the diaspora through the iPad app using KnowledgeView’s technology. This will indubitably allow Al Hayat a greater exposure to all age groups who will enjoy two different views for the same content, while ensuring high ROI and rewarding business sense to our esteemed partner”, he concluded.